Workflow for precise images
E.T. Browne Drug Co. continually designs and redesigns its labels and packaging both for new products and for new formulations of existing products—as well as to meet new regulatory requirements in each of the 100 countries in which it does business. The review and approval process for this content involves departments throughout the company, including research and development, marketing, legal and compliance, and manufacturing, each of which has its own needs and perspectives on what needs to be in that content—and how it should look.
When the company started to automate the workflow, another issue emerged: it needed a way to route the visual data and content, including the size, shape, color, and positioning of the label and packaging materials – but the file types were not supported by SharePoint. Working with Nintex Partner Equilibrium, E.T. Browne has addressed these concerns by leveraging Equilibrium’s MediaRich® OneViewer™ technology, which supports over 450 filetypes and creates a secure universal viewing experience automatically inside of SharePoint, with an automated workflow solution based on Nintex Workflow and Nintex Forms.
The solution enables all approvers to view the exact images in the AI files from a single source, directly from notification emails, at their desks or on their mobile devices – anywhere —and without the need for plug-ins, downloads or special applications such as Acrobat or Adobe Illustrator.
Inside the $29 million benefit
Leveraging Nintex, allows E.T. Browne the ability to implement multiple reviews simultaneously, to send reminders, and to implement smart approvals that automatically approve a review and move it to the next step after a specified number of days. With all the ways this joint solution accelerates the workflow, what used to be a two-to-three-week approval process now takes place in a week or less, a reduction of at least 50%.
E.T. Browne conducted a detailed analysis of the impact of the faster, more reliable and auditable approval process on its bottom line. The results: The Nintex and Equilibrium solution is a huge financial boon both by accelerating business value and by reducing cost.
Most of the five-year, $29 million impact –$23.7 million—comes from the faster creation of business value. And most of that–$16.5 million—comes from increased revenue enabled by the faster time to market. The rest of the business-value gains come from greater employee efficiency, more efficient marketing, and an increase in marketing agency delivery.
