Digital workflow automation for brand assets improves efficiency by 50%
As a growing oil and gas producer in Europe where dozens of companies compete fiercely for limited market share, Grupa LOTOS realized the importance of elevating their brand awareness. The company wanted to establish a consistent brand identity, including a new logo and brand voice that would express the essence of the rapidly expanding firm.
The complexity of Grupa LOTOS–a combination of 14 companies based in Poland, Norway, and Lithuania–made their paper-based brand management system of 48 printed brand identity books impossible to manage. The books changed frequently. This was a management nightmare, and increasingly costly because of escalating paper costs. In addition, marketing and sales included a wide range of partners and customers in dozens of different countries.
Once the company landed on a unified brand identity, it needed to put brand assets in digital form, where customers, partners, and employees–the people who would help broadcast the Grupa LOTOS’ brand message to the world–could easily access them. That’s where Nintex came in.
Improved access to brand assets and guidelines
Implementation of Nintex Advanced Workflow and Nintex Modern Forms has made it easy for employees and partners to access brand elements for use in different contexts. More than 100 internal users access the guide currently. Partners, companies, and other users have flexible management of access and site permissions. Grupa LOTOS estimates that the brand team saves up to 30% of its time by automating digital asset updates, storage, and archiving.
