For Narimane, growth in all aspects of her life is about embracing change, pushing boundaries, and taking ownership. Her journey at Nintex is testament to her belief that career success is about who you are, what you stand for, and how you choose to grow.
“Change is challenging and difficult, but if you embrace it, it allows you to evolve,” says Narimane.
Born and raised in Dubai with French and Lebanese heritage, Narimane has always considered herself a global citizen. Her multicultural upbringing — spanning Dubai, France, the UK, US & Lebanon — has shaped her perspective on adaptability, respect, and the power of diverse viewpoints. Her aptitude for understanding and empathizing with different perspectives has not only been a strength in her personal life but has also fueled her success in the tech sector, and, most notably, at Nintex.
As a wife and mother, Narimane has instilled in her daughters a philosophy she deeply believes in: True growth comes from change. This mindset is why she aligns so strongly with Nintex. With its commitment to growth, innovation and evolution, Nintex mirrors the very principles she holds closely — adapting, learning, and building the exceptional.
I cannot think of someone that embodies the “be accountable” Nintex value more than Narimane! Once she sets her mind on something, you know it’s going to be done and in the best possible way!”
Amr Fouad, Director, Solutions Engineering
For Narimane, career growth isn’t something that just happens — it’s something you need to initiate and drive yourself. She holds herself — and her teams and stakeholders — accountable. This commitment to accountability has both guided Narimane’s progression from Senior Marketing Manager to Director, Revenue Marketing for Emerging Markets, and driven performance across her colleagues and counterparts every day.
“Don’t just visualize where you want to go,” she says. “You also need take ownership of having a plan and then go make it happen.”
At Nintex, Narimane sees the beauty of a connected platform that enables big thinking and execution with confidence. Marketing, in her view, is much the same. It’s not just about generating leads — it’s an enabler and measurable impact-maker for the entire business. Her focus is on ensuring marketing is a true revenue contributor, aligning closely with sales, and driving tangible results.
“Nintex allows us to push boundaries and test new approaches in a psychologically safe and deeply collaborative environment,” says Narimane.
A firm believer in the power pose, seen below at our latest Nintex Connect event in Saudi Arabia, Narimane embodies this spirit of ownership and confidence the pose symbolizes. In fact, the power pose has become a part of Nintex lore and legend since Narimane first took the stance.
“The power pose just started naturally, and now it’s a thing,” she says. “Every time we go to an event, the team expects this authentic demonstration of self-assurance and belief.”
Beyond the fun, it represents her approach to work — standing firm, taking control, and leading with conviction.
Narimane’s leadership is deeply inspired by the driven women in her life, particularly her mother, a successful business owner who demonstrated that balancing career and family is not just possible — it should be encouraged. She is passionate about equity in leadership, advocating for workplaces that embed inclusion and growth in everything they do, all day, every day.
I appreciate working with Narimane for her sharp focus on achieving results and her strong growth mindset. Her ability to collaborate, share ideas, and actively engage with everyone makes her invaluable.” Loay Jaber, Director, Regional Sales
As she steps into her new role as Director Revenue Marketing, Emerging Markets, Narimane is most excited about scaling the business, growing her team, and adapting to new market opportunities. Her expectations for the team? Collaboration, accountability, and an ability to influence by understanding and empowering different perspectives. Narimane encourages everyone looking to build their careers to stay curious and never stop learning.
Narimane thinks strategically on how we can optimize Nintex market positioning. At times of conflict, she seeks to find solutions rather than be part of the problem.” Sherif Morsi, Director Channel & Alliances.
Above all, her success is testament to her ability to embrace adaptability and see failure as a stepping- stone to growth:. Learn from it, pivot, and keep moving forward.
“Don’t just execute — ask and determine why,” she says. “Understand what’s next. Challenge yourself to elevate your work. Define your own path.”
As Narimane continues to move forward with determination, influence and an inclusive mindset, she continues to inspire those around her to own their impact, push boundaries, and grow with intention.